Episode 90—Enhancing Creative Writing through the Magic of Copywriting with Chrissie Rowell
Enhancing Creative Writing through the Magic of Copywriting with Chrissie Rowell
In this episode, Pete and Laura head over to The Writers’ Room to chat with Derbyshire Lecturer and Marketing Agency Owner Chrissie Rowell.
Chrissie Rowell has been in marketing for 16 years. After graduating with a degree in Creative Writing in 2008, she worked in freelance journalism, later moving into copywriting. After working with two marketing agencies, she set up her own agency, Black Hare Marketing, and also lectures at the University of Derby in various marketing subjects, including branding, advertising and copywriting
Chrissie and Laura are working together on the local Derbyshire initiative called - Reskill and Recover Tuesday 16th May and Tuesday 23rd May 2023.
Reskill and Recover is an initiative designed to help participants, from small and medium-sized businesses in the Derbyshire and Nottinghamshire areas, improve business skills, efficiency and growth. To find out more, please email reskillrecover@derby.ac.uk.
Pete and Laura ask Chrissie:
Please tell us more about yourself and your writing journey.
We know copywriting is an important skill for authors, but also for so many people in different roles. Let’s start at the beginning. What is copywriting, and how does it differ from other types of writing?
What common mistakes do new copywriters make, and how can they avoid them?
What are two of the most effective copywriting techniques you’ve used, and why do they work?
How important is storytelling in copywriting, and how can new writers learn to use it effectively?
What advice do you have for new copywriters who are just starting out and want to improve their skills?
Chrissie mentions:
The Law of Dreams is a historical fiction novel about the Great Famine of Ireland by Canadian author Peter Behrens.
Stephen King's On Writing is a must for all writers!
For more information on Chrissie Rowell, check out:
Email - c.rowell@derby.ac.uk
We would love to hear from you. Please let us know about your self-publishing questions, problems or ideas. We want to hear from you! info@derbyshirewritingschool.com
Thanks for listening!
